Getting Real with Shadra Bruce
Full disclosure – I have no affiliation with HP, although I am powered by an HP laptop. ExpressVPN provides my annual VPN subscription free of charge in exchange for sharing information about the importance of cybersecurity and the role a VPN can play in internet privacy. I 100% believe in what they’re doing and that every single one of us has a responsibility to step up our own personal security and protect our data.
And in a world where the Internet is becoming more and more dangerous for our children, we all have to do more. (You can start really simply, by not using super easy passwords, and not using the same password on every different site, and changing all of your passwords NOW).
Cybersecurity has become a major focus for many around the world the past couple of years, but tech companies seem to be ignoring this shift completely. Every year, we see new releases of laptops that offer incremental improvements over last year’s model while at the same time remaining free of any sort of security improvements.
Fortunately, two companies are working towards influencing the tech industry to take the right steps, and those two companies are ExpressVPN and HP. I’ve been using ExpressVPN for a while and really appreciate the added security it gives me when I’m traveling, working from a hotel room, or instead of using public Wi-Fi in a restaurant.
How HP and ExpressVPN are Influencing the Industry
HP recently released their new Spectre laptop, the Spectre x360 13, and the press release outlined many security improvements, including but not limited to: a way to turn off the webcam, a physical mute button for the internal microphone, an optional, built-in privacy screen, and a partnership with ExpressVPN.
The partnership with ExpressVPN allows HP to pre-install the VPN program onto all the new Spectre 13s, along with offering a 30-day free trial for any users of the new Spectre.
Now, you may read all that and ask what the big deal is, and I understand. Nothing about that partnership screams revolutionary or important. However, keep in mind how long HP has been making laptops and how much influence they have. ExpressVPN as well, as it’s one of the biggest VPN companies in existence as of the time of writing. It’s also one of the most secure consumer VPN out there that vows not to keep any VPN log.
ExpressVPN has stated that they already have more partnerships waiting to be announced, meaning even more tech companies are already realizing that partnering with cybersecurity companies is the best move to make right now. After all, the tech industry is shifting to an industry more focused on cybersecurity due to the numerous leaks that have taken place – Equifax, anyone? Capital One? Disney Plus??
Tech companies are realizing how dangerous things are becoming on the Internet, which is why I assume HP decided to partner with ExpressVPN in the first place. There comes a time when the blissful ignorance companies show towards cybersecurity fades, and I believe we’re living during it.
We All Need to Take Cybersecurity More Seriously
The new partnership between ExpressVPN and HP embodies the shift the tech industry is currently going through–a shift that demands attention towards security.
As I mentioned earlier, the Internet has become a dangerous place, and while security has improved tremendously, so has the number of scams out there. Companies know this, however…well, at least some do.
I believe the partnership between ExpressVPN and HP represents a step in the right direction where people become more aware of how they can stay safe online.